About us.
We offer a unique, in-depth perspective on the South Korean and Japanese markets, delivering fact-based, original content to English-speaking audiences worldwide.
3,000+
Articles
Since July 1, 2020, the Pickool team has published and reported on more than 3,000 articles covering the business, tech, and startup ecosystems
in South Korea and Japan.
85%
Retention
Since Pickool, Inc. launched its paid article-based media service in October 2021,
it has recoded 85% of its total paid subscribers
for more than 10 months.
50+
Years of Experience
Including Pickool’s founder and publisher, the team members have 40 years of professional experience
in the technology, finance and
telecommunications industries.
Our Areas of Focus
We are a media outlet committed to covering the stories and issues that matter to our audience.
We investigate, analyze, and report with integrity to inform and empower..
01
South Korea’s Business, Tech, Startup
Samsung, LG, Hyundai, Naver, Kakao, SK Telecom, KT, Coupang, Yanolja, and etc.
02
Japan’s Business and Tech
Softbank, Toyota, Panasonic, LINE Yahoo, Rakuten, Startup Ecosystem, and etc.
03
Government and International Organizations
South Korean and Japanese Government, Central Banks, UN, and its related.
04
Global Tech Earnings Analysis (KR)
Alphabet, Apple, Amazon, Microsoft, Meta, NVIDIA, Tesla, Oracle, IBM, TSMC, and etc.
05
Global Tech Conference (KR)
CES, Web Summit, Viva Technology, SXSW, Sushi Tech Tokyo, Computex, GITEX, and etc.
06
AI, Trade Wars, and Occasional Events
Open AI, Cohere, Groq, US, EU, China, and more.
Our Amazing Team
Meet our team of full-time staff and part-time advisors
who drive our mission forward.
Founder and Publisher
Philip Lee (이 태 호)
Write articles on tech mostly. Ex-Oracle,
Ex-Gartner, Ex-KT
External Advisor
Hyun Chai Lee (이 현 채)
Advise regarding the tech ecosystem including Adtech. Ex-Google, Ex-Meta
External Advisor
Jinse Kil (길 진 세)
Advise regarding Fintech, and Telecommunication, Ex-KT